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What should I review today?
Resolve missing data before acting on performance. Save a review task for a loss or query opportunity.
SEO Intelligence
Visqio SEO Intelligence turns Search Console and SERP data into ranked, explainable diagnostics.
Authorised Google Search Console data and licensed SERP snapshots feed deterministic rule engines. Every status comes with the rules fired, their weights and the evidence — never a black-box score.
Search Console ingestion, daily and backfilled
Visqio imports query, page, country and device metrics from the Google Search Console API for every property you authorise, backfilling up to 16 months on connection and refreshing daily as Google publishes new dates.
URL Inspection results (index verdict, coverage state, Google-selected canonical, fetch state, last crawl) are stored as index snapshots, so every diagnostic can cite the exact state Google reported. Refresh tokens are encrypted with AES-256-GCM.
Illustrative SERP layout — not real data
Licensed SERP tracking by location and device
Keyword positions are recorded per location and device from a licensed SERP provider with explicit location and language codes. Visqio stores the full result list of each snapshot, not just your rank, so presence, competitors and overlap can be measured later.
Budgets are enforced per organization; snapshots are paired by calendar day for regional comparison.
Illustrative regional matrix — not real data
Ranking eligibility: indexed, canonical, eligible — or not
Ranking Eligibility answers one question: is there evidence that Google can rank this URL for this keyword? Validity gates run first (missing target, stale snapshot, deliberately blocked URL, unpublished test page, canonical on another host), then evidence rules (SERP presence, query impressions, clicks, index state) add up to a confidence between 0 and 1.
Interpretation note
Not ranking is not the same as being banned or penalised. Visqio reports observable signals (index status, impressions, SERP presence, regional differences) and classifies them by likelihood. Google does not expose penalty or suppression data; absence of ranking can result from competition, relevance, low quality, crawl budget, recency, or measurement gaps. Treat every status as a hypothesis to investigate, not a verdict.
Illustrative eligibility flow — not real data
Query anomaly detection with rule evidence
Query Anomaly compares the last 7 days with the 28 days before across seven signals — query impressions, position, SERP presence, query-vs-page divergence, page-level and domain-level drops, and indexation — and classifies the level where the problem sits: query, page, domain or indexation.
Illustrative anomaly signal — not real data
Regional SERP comparison
Regional SERP comparison pairs baseline and compared-location snapshots day by day and computes the Regional Visibility Anomaly Score (RVAS) from presence gap, position delta, SERP dissimilarity, persistence and stability. Statuses are hedged on purpose: a difference is a hypothesis about geo-targeting, hreflang or provider sampling, not proof of a block.
Illustrative regional matrix — not real data
Questions about data
How fresh is the data?
Search Console metrics are imported daily as Google publishes them (Google itself lags about two days). SERP snapshots are taken on the schedule you set per project, subject to your organization's daily SERP budget. Diagnostics run daily and on demand.
Are there quotas?
Yes. Each organization has a daily SERP task budget and a daily URL Inspection budget; Visqio stays under Google's 2,000 inspections per property per day. Usage is visible in the dashboard and alerts fire before a budget is exhausted.
Where do SERP snapshots come from?
From licensed SERP data providers, requested with explicit location and language codes. Visqio never fetches Google result pages directly.
One brand. Every site. Clear next steps.
See where performance changed, where data is missing and which queries deserve attention, using the records you already collect.
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Site winners and losers
Compare sites and pages against the previous equal period, with shared filters and weighted metrics. Search within tables and sort their metrics in either direction.
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Query opportunities
Find untracked queries and low-CTR candidates. Use your own history when enough evidence exists.
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Possible query overlap
See when several brand pages appear for the same query. Investigate the context before deciding whether it is harmful.
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AI answer and source changes
Compare stored Google AI Overviews, ChatGPT and Gemini answers and source links. Keep mentions distinct from citations.
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Change timeline
Add shared change notes, keep personal views and produce executive PDF/CSV reports, including seven-day periods.
These views reuse stored GSC, SERP and AI samples and do not start paid provider queries. Existing collection and infrastructure costs remain. Results are evidence for human review; GSC does not expose individual visitors or every query.
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